I specialise in software businesses to turn their ideas into business value for their customers. Understanding business value helps create the right marketing and sales messages, profitable pricing, and a team aligned with customers. In my view a business is all about customers! I work with team members to conduct 'critical conversations' effectively. Conversations with a customer, investor, or strategic partner where you generally get just one shot at doing it right!. For a confidential discussion, contact me at +61 412 830 830 or peter@vroom.biz