Small and privately owned, PIAFF is passionate about quality and all its champagnes come into the world as the culmination of a five-generational labour of love.     New York Champagne Week recently hailed PIAFF as ‘the champagne house for the digital age’ based on its savvy members-only, direct-to-consumer approach.   In December 2016, Luxury London (www.luxurylondon.co.uk) described Champagne PIAFF as “the next big thing”, ranking its Brut and Rosé varietals among the six finest champagnes for Christmas, alongside Grandes Marques Krug Grande Cuvée and Dom Pérignon’s sumptuous 1998 P2.   For the more adventurous among you, sabrage is the recommended method for opening Champagne PIAFF, whose motto is: “One must not only achieve magnificent things, one must achieve them in a magnificent way.” PIAFF brings to this very traditional sector of the luxury-goods industry an innovative marketing strategy, incorporating direct-to-consumer technology and the best crowdfunding thinking. For over 200 years, the families of Champagne have continued the methods first inadvertently discovered by Dom Pierre Pérignon. With their intimate knowledge of the varying terroirs of the region, they have perfected the craft of producing the unique wine that is Champagne. Their absolute commitment to their craft is what makes every bottle a masterpiece. Most are so special that they bear the family name, but because of the passion of the people at PIAFF, the best is kept for us.