Innovation in Motion Blue Matrix Labs, LLC is all about innovation in motion. Blue Matrix Labs develops products that are not only unique and different, but also solve existing problems for consumers. Brands such as SHAGS®, iWICH®, Paradise Beverage® and HydroToys® were created to revolutionize various genres by creating products no one has ever seen before. As a company and as a team, their goals center on excellence in providing high quality products that enhance the quality of their customers’ lives while providing unparalleled, superior customer service. Blue Matrix Labs is a privately held company based in Austin, TX. For more information on the brands they market, please visit bluematrixlabs.com.