so+ba susanna baer and alex sonderegger were born in switzerland. they started their design studio «so+ba», in tokyo in 2001. with their experiences in graphic design and advertising in switzerland and japan, as well as a good understanding of the two very different cultures, cross-cultural communication is one of the strength and the focus of so+ba. so+ba is active in the field of graphic design, art direction, sound visualization and teaching typography and design