At the beginning of everything that is important and what becomes great is the idea. Its source is usually dreams, observation of reality, but sometimes it is also a coincidence. And so it was with the idea of establishing the Free Ocean Foundation. By chance, two people met. Fashion photographer fascinated by the world of fashion inspired by ecology and a businessman firmly on the ground. Almost everyone who reads these words knows what a problem for the world is plastic floating in the oceans. But everyone also knows that in fact, nothing is being done to reduce the amount of it. Undoubtedly, recent actions, including legal regulations, may reduce the rate of further littering of the oceans with plastic to some extent. But what about this plastic, which is already floating in the seas and oceans? It is difficult to assess what life in the oceans and humanity fed with plastic for decades will look like. The litter is so great that even if it did not grow, we are already dealing with a creeping ecological disaster.