What is Marketing the Rainbow? “The total of activities a company deploys to address the gay consumer m/f" Marketing is not a single action, it is a process, a strategy. In gay marketing it is important - even more than when targeting other segments - to show the consumers that they are understood and appreciated. Sensitivities are in play that do not occur elsewhere (but this is rewarded with higher spending and better brand loyalty). With my decades of experience, an extensive network in several areas, and a portfolio in which successful LGBT projects have already been realized (The 6PC Network, GayDay@Efteling, FunGayDay, @ ease events with a plus) I am optimally suited to advise you regarding your marketing strategy, especially when you are considering the implementation of Inclusion and Diversity, targeting the gay consumer or give your company an LGBT-friendly image, without succumbing to "pinkwashing".