Keracol Limited is a spin-out company from The University of Leeds. The foundation of our company and our products is sustainability with performance. We combine high-end physical science with innovative consumer product applications. Our expertise spans organic chemistry, colour chemistry, polymer chemistry, extraction technology, coloration technology, and natural products chemistry. Keracol develops novel approaches to the extraction of active molecules from plant sources, and fractionating and purifying them for multiple applications, both existing and novel. We use renewable materials and waste materials as sources of extracts, and are able to produce extracts from raw materials that do not compete with land for food crops. Our extracts are effectively applied in cosmetic products for hair coloration, hair care and skin care. We have invented novel hair dye systems that utilise solely natural and renewable materials, providing a solution to unmet needs in the personal care industry, where there is huge consumer demand for personal care products containing natural and renewable ingredients. We are able to formulate our ingredients into a wide variety of cosmetic products for varying applications, and are also able to build novel formulations, particularly formulations based exclusively on natural ingredients. We recently launched our own independent cosmetics brand called Dr. Craft. Designed by Science, Made from Nature. (drcraft.co.uk).