As a leader in the wholesale fragrance industry, La Mina de Oro’s goal has always been to provide our customers with: - The largest selection of genuine brand name designer fragrances. - Incomparable service: We work hard to make sure that your shopping experience is completely satisfying and enjoyable. - Competitive prices that allow our customers to grow their own business. Sticking to these three important ideals, La Mina de Oro was able to grow from a single store opening its doors for the first time in 2003, to seven strong locations over the years, making us one of the largest wholesale fragrance distributors in Southern California. Our parent company is a family owned and operated business with a strong wholesale platform that has been in the fragrance business for over twenty five years. Our comprehensive approach as a wholesale company allows us to minimize operational costs in order to offer our customers the best available price. La Mina de Oro, The Designer Fragrance Warehouse has never fallen short to living up to its name as “The Gold Mine.”