Founded in 1999, Forty Weeks is a leading-edge strategic consulting firm with an exclusive focus on the expectant and new mother. We speak to the 4 million-plus pregnant women in this country who are embracing this exciting time with verve, personal style and the same kind of smarts they bring to the rest of their lives. We see the trends and keep ourselves in the know. We are dedicated to constantly fine tuning our craft of consistently reaching expectant parents both early and honestly. Forty Weeks is the conduit for products, services and information that enhance the experience of pregnancy and motherhood. We use our fluency in the language of pregnancy to help companies create a message and format a strategy that will effectively reach this market.