STANDING out FROM THE CROWD ! “This is the way we have always done it” has become a brick wall in many companies, blocking innovation, experimentation and in most cases, any chance of standing out from the crowd. In the age-old question - how do you stand out from the crowd? - Peter Turley brings an innovative new answer. You reinvent the wheel. And the great news is... it’s easier than it sounds. Creating an innovative company-wide culture, rather than standard sales-department-only training, Peter Turley has turned the traditional paradigm of sales on its head. He doesn’t just get your business to think outside of the box; he shows you how to remove the box.