Primal Loop is a design consultancy with a human-centric, collaborative approach. Primal Loop takes the ambiguity out of the user experience for clients in the health, education, and tech industries. The consultancy acts as research team, designers, digital product managers, and data scientists to define opportunities for improvement, design new products, and divide complex issues into attainable, trackable goals in a measured, transparent way. The process is research-based and centered around the imperative need to understand the user. It’s all about greater connection to the human experience.