Why do you need social media and social media management? The conversation is going on online whether you participate or not! Millions of users logon to Facebook, Twitter, LinkedIn, blogs and YouTube every day They are talking about products and services, yours included. Without joining the conversation, you leave it up to “the internet” to craft your brand. One in four social network users knowingly follow brands, products or services on social networks. For those who use these sites and services several times per day, this figure increases to 43%. Amongst those who do follow brands, products or companies on social networks, 80% indicate that Facebook is the network they use the most to connect with companies Nearly a quarter of social network users indicated that Facebook is the social site or service that most influences their buying decisions. No other site or service was named by more than 1% of the sample, and 72% indicated that no one social site or service influenced their buying decisions the most. There is no magic bullet or formula for social media!