We are… An independent, regional co-operative society, known as the Heart of England Co-operative Society Limited. Our origins go back to 1832, when the Lockhurst Lane Industrial Co-operative Society was founded, near Coventry. Our current name came into being in January 2000, after more than 160 years during which more than twenty local, independent co-operative societies joined together to pool their resources. Our vision… Is to be an innovative regional business, always seeking opportunities for profitable growth, whilst demonstrating that a retail co-operative society can bring genuine benefits to local customers, members and communities. Our mission… As a consumer co-operative is to provide good value for money through a range of shopping facilities and services. Our trading practices are based on a combination of sound co-operative business ethics and the need to trade profitably. We will always seek ways to share our success with our members and the local communities in which we trade.