The 3 Focus Hive® helps direct our specific strategy working with the individual consumers, voters or members who make up a larger group (the Swarm). Branding: We uncover the brand traits that really speak to voters, members and consumers. Swarm: We understand who we are trying to move, as well as why, what and how they decide to take action on something or buy as targeted individuals in a larger group. Market: We assess the overall specific market’s motivations and unique preferences.