3D Cell Culture Technology Mimicking In vivo Performance. We started CelVivo ApS because we needed to grow cells in such a way that they would recover their lost physiological attributes. Existing equipment was impractical to use, so we made it semi-automatic and user friendly. At that time, little did we know how far classical cell culture was from how cells perform in our organism! We are working together with a network of colleagues in Europe, Asia, Africa, and the USA to develop this technology for basic and medical research. CelVivo IVS is a biotech start-up which welcomes contact with others.