The company was initiated by the motivation in the growth of the number of Small Medium Enterprises within the South African economy and the mis-match in terms of capacity and resources. One significant capacity and resource Small Medium Enterprise often lack is the financial management know-how and the ability to implement sustainable processes that integrate across the value to chain to produce credible financial information that is quantitative and qualitative in assisting management with decision-making. The company seeks to become a relevant solution to the phenomenon and allow business owner to focus on increasing their bottom line. The company seeks not only to become a service provider but a business partner to the business owner.