In 1958 the founder, Mr. Abdul-Aziz Saud Al-Babtain, began the business as a consumer goods distributor. His vision and commitment paved the path for the company to grow further and its activities to diversify over the years, until it became one of the largest family-owned groups of companies in Kuwait today. Employing approximately 2000 employees, today, group activities cover a spectrum of sectors: Consumer Goods Mobiles, Accessories, Consumer Electronics & Home Appliances Central Air Conditioning Agricultural Real Estate Hospitality Manufacturing Non-Profit Today the Group is adapting a strategic plan that is aimed not only at maintaining business sustainability, but is also growth-oriented. As a result, recently the Group invested in upgrading its systems and solutions infrastructure and current executive management is introducing operational efficiencies in all sectors all geared to ensure a stronger position to the group and provide it with a competitive edge to gain higher grounds among other large groups of companies in Kuwait. Which is in sync with the strategic vision of its energetic Board of Directors.