A Model Of Reality, Inc. is a research company developing a complete and consistent model of computing, a new paradigm of computer science. We each have our own model of reality in our mind. This model is our internal database of memories and thinking machinery. It is how we perceive, think and relate to the world. Scientists and engineers construct accurate models for their disciplines. Industry, governments and educational institutions develop large enterprise models. Students, financial analysts and others create smaller models in spreadsheets. These models are the domain of AMOR. From the creator of the SAS language comes a future model of computing. https://en.wikipedia.org/wiki/Anthony_James_Barr