Quicksand is a leading design research and innovation consultancy in India, recognized globally for our expertise in user-centered innovations for emerging markets. Our work spans both for-profit and not-for-profit sectors helping organizations envision innovative new programs, products and services that are future facing and rooted in principles of user centered design. Quicksand's work has contributed to a global discourse on human-centered design and design thinking — a new approach to creating solutions that are sensitive and relevant to the end user while driving business and social impact. We make this possible through our expertise in learning from the field — distilling meaning from the lives of people, communities and cultures - and applying this knowledge in building solutions that are at the intersection of business, technology, and design.