'Explore the Heart of Japan' first launched in 2003. Our 'Destination' guides are now the most popular English language websites covering the entire Shinshu/Shinetsu area and we offer the widest range of travel information and accommodation options available. Around 50% of visitors usually 'out click' to one or more of the business links listed on the site. 'Explore the Heart of Japan' is also the authoritative guide on the area as recognised by a variety of websites and travel companies including Tripadvisor, MSN Travel, HIS, JNTO, Sydney Morning Herald, NY Times, Lonely Planet, The News Corporation Qantas Travel Insider and many others. Our good reputation is enhanced by working with great local people and we are hoping to expand our range of local business partners. Why partner with us? Our aim is to bring maximum benefit to local business owners; We are the most highly ranked website for most key terms so we simply get the most internet traffic; With low overheads our rates are much cheaper than any other relevant foreign language travel website in Japan; We have greater reach in the area due to our focus and dedication to only the Shinshu/Shinetsu region.