Dezenhall Resources, Ltd. is one of the most trusted public affairs and crisis management firms and first practitioners of the crisis management discipline. Over the past 30 years, we have guided countless businesses, trade groups, law firms, and nonprofits through issues big and small, all of which threatened to damage the organization’s reputation and ability to do business. And in doing so, we’ve earned a reputation for meeting marketplace challenges and crises head-on while securing winning outcomes for our clients. Unique to our industry, we disavow traditional public relations clichés that most firms cite as doctrine such as “get ahead of the story” and “be transparent.” The reality is that a crisis isn’t an opportunity, it’s a distraction. A marketplace assault isn’t a coincidence, it’s a deliberate attack.