Strategic FMCG was established to help retailers and manufacturers achieve great category outcomes that drive growth, profit and customer engagement. From market and consumer insights through to detailed and comprehensive category plans, Strategic FMCG offers nimble and adaptable solutions in a constantly changing market, tailored specifically your business requirements. Founder, Rowan Barnes is a FMCG professional with over 15 years experience across a range of functions including: Sales Leadership, Account and Category Management, Business Development and Field Sales. He has an excellent reputation with retailers and manufacturers across Australia and New Zealand and has a strong track record of delivering successful outcomes for branded and private label projects .