NORD (Nordic Outdoor Retail & Distribution AB) was founded in 2016 with the combination of ITAB Outdoor, Regal sportfiske and Regal sportfiske. Current business is within hunting, fishing, leisure and workwear. NORD combines 35 years of traditional retail business with long customer relations and built up brand with rapidly growing e-commerce, omni-channel business and high profile ambassadors. This unique business model with own channels, brands and ambassadors gives NORD a strong digital presence to drive sales growth and profitability.