Far too often we see Directors being forced to close their business and face personal financial ruin due to creditor pressure and insolvency practitioner advice to liquidate. The truth is, by law, Insolvency practitioners have to act for creditors. We believe this is a backwards approach. Directors should be given the ability to seek sound advice on the plethora of options available to them, from an independent source of knowledge and not someone who is motivated to put their company into administration or liquidation. Without blaming company accountants, their view of your business is generally of a rear view nature, and when dealing with issues facing the businesses viability their only advice is to seek an appointment of Insolvency practitioners. We believe the opposite should be done. It is imperative that all options and strategies in returning the company to a solvent position should be considered – prior to discussing your business with a practitioner. Faro was built to understand what drives you do to what you do, what has worked and not worked in the past as well as what is at the heart of your current business pain.