Rouge New York provides an enjoyable, affordable, reliable makeup application service. On the set of Law & Order SVU, makeup department head Rebecca Perkins and actress Stephanie March (famous as ADA Alex Cabot) spent countless hours together in “the chair” talking about women and makeup. More and more, Stephanie found herself calling on Rebecca to do her own makeup off-set, first for parties and events. Or any time “I needed Becca to de-lawyer me” laughs March. Friends commented how great she looked and what a luxury it was to be able to have the services of a talented makeup artist available to her. Rebecca and Stephanie realized that great makeup didn’t have to be—and shouldn’t be—a luxury. Makeup artists should be accessible to all women. After all, what woman doesn’t look forward to an easy blowout or a manicure? Women know that gorgeous makeup is so hard to do yourself, and an expert application is so satisfyingly transformative. Most women don’t have access to a true, professional makeup artist. How wonderful would it be to have a place to go to help you design your signature professional look, before a job interview, first date, Saturday (or Wednesday) night out, or the annual meeting? Consider the party where you know you will run into your ex, or the intra-office web video that will live online forever– don’t you want to look your best for those events too? Rebecca and Stephanie want to share this with every woman.