Auto Italia was founded in 1999 as the exclusive importer of automobiles in Bulgaria and it is part of the automotive holding Avto Union. Currently, the company Auto Italia is the Official service and Pre-Owned showroom of Ferrari, the official representative of the Maserati brand, as well as the dealer of the Chinese Dongfeng cars and the dealer of Russian GAZ Group (light commercial vehicles) - GAZelle NN range. The diversified portfolio of the company's vehicles allows targeting different consumer groups - small urban and multifunctional vehicles, sports cars, luxury limousines and SUVs, transport vehicles and fleet cars.