The mission of GS Whitney & Co. is grounded in integrity, innovation and success oriented strategies to assist entrepreneurs, private and public companies to realize their vision. This is achieved by providing sound business advisory services that may lead to direct access to investment funds, investment banks, accountants, lawyers, financial firms and media to make aware and deliver a company to the financial market place. This approach will strive to convey company success with today’s investor, by maximizing the value of the company’s ownership or public share price.