In society there are unlimited needs, yet limited resources to meet these needs; Inconvenient, but true. This reality gives rise to economic activity, amongst other competition between stakeholders. In health care today, the healthy tension between patient needs and available resources leads to questions around VALUE: How do one estimate the VALUE of an intervention and communicate it is a simple way to ensure improved market share? Our answer to this question is entrenched in our philosophy called the Science-Art-Communication continuum. The cornerstone of defining VALUE starts with robust, scientific research. SCIENCE (and therefore research) is a fundamental corners-stone in search of TRUTH. However, many stakeholders in the health ecosystem are not scientists and do not understand scientific language. It is therefore our responsibility to convert these scientific truths into value messages that is understood by other stakeholders: we need to convert it to an ART form that appeals to different stakeholders in a language that appeals to them. However, even though value messages are critical elements in quantifying VALUE, it also needs COMMUNICATION. We need to spread the news via publications, conferences, poster presentations, Advisory Board meetings, stakeholder engagement. When you successfully take your product through the Science-Art-Communication continuum, you will be in a position to quantify the VALUE of your product. How do we do this? By creating a portfolio of real world evidence related to your product, you will have robust value messages to take to policy makers for policy direction. Pharmacoeconomics, budget impact analysis, cost-of-illness studies, patient reported outcomes, retrospective data analysis, comparative effectiveness studies, registries, patient support programs, remote patient monitoring and digital health solutions are some of the options in our toolbox to support you in quantifying the VALUE of your product or intervention.