The Gridiron Greats Assistance Fund is a non-profit, 501(c) (3) corporation, established to provide financial assistance and coordinate social services to dire need retired NFL players and their families who are pioneers of the game and have greatly contributed to the NFL's status as the most popular sport in America. The Gridiron Greats Assistance Fund provides hands-on assistance and financial aid to help retired NFL players deal with some of the hardships they may encounter after football. Many of these players lack funds, disability coverage or pension benefits. Thus the Gridiron Greats Assistance Fund focuses on the humanitarian side of these players, treating them with dignity, and addressing the post-football related issues in their lives.