Mission To be inspired by nature to make the world a better place to live in. We do this with our probiotic technology that uses the smallest things (microbes) to influence our greatest resources, earth, water, plants and animals. The result is simply SuPr (sustainable and profitable), where economic benefits are linked to sustained health improvements in all environments. Vision To solve the biggest problems with the smallest things. Multikraft Probiotics Australia (MPA) was formed in 2014 as a strategic partnership with Multikraft Austria, who pioneered the use of beneficial microbes (probiotics) in successful commercial applications more than 15 years ago. Multikraft has its origins as a stockfeed company in 1977 and through innovation and experience has developed a range of products and services that use naturally occurring “probiotic” microbial bacteria to build-up immunity in animals and plants, solve waste and odour problems and provide cost-effective, sustainable and financially viable integrated solutions for the benefit of society. The word “kraft” means “power” or “strength” in German, which is fitting for this global enterprise that has been going from strength-to-strength in various environmental applications across more than 25 countries around the world, starting in Europe and expanding into The Middle East and Asia. The growing challenges posed by drought, climate change and food security have been a catalyst for Multikraft entering the Australian market. Our aim is to provide socially responsible and commercially viable alternatives to harsh chemicals in many areas as diverse as agriculture to household cleaners and cosmetics. Moreover, we have been able to demonstrate that our technologies are both environmentally sustainable and optimal for whole-of-community outcomes, through an integrated and professional approach to everything we do.