Brand Success is all about helping you to profitably grow your business with your brands. Our focus at Brand Success is to make more of your customers (new and existing) become strong advocates for your brand. As you know, these types of customers recommend your brand, want to engage with it more and more, and also tend to be more profitable and have a higher lifetime value. We start by understanding your customers in depth to define your brand vision, strategy, positioning and the action plans that fill the gap between where your brand is now and achieving the vision. It's about creating memorable, talk-about customer experiences through products, services and the interaction that customers have with the brand. Then it's on to aligning, engaging and inspiring employees to bring the customer experience alive to drive profitable sales growth. We don't stop there. We carry on, helping you to implement the new initiatives through the business and measure the success. We'd like to share some of our thoughts on what's happening in the world of brands through current examples of how brands are behaving. Why? So you could apply the thinking to your brands to make them work harder for your business. Here's to the success of your brands.