We help dealers build innovative internal marketing teams who will streamline your tech, boost company culture, and save millions in wasted marketing spend (really). We’re on a mission. We know the automotive industry’s culture and impact are being suppressed because most dealers don’t know how to build great internal marketing teams. This is why we’re launching dealer-first training, consulting, and content that will empower 5000 dealers to build transformational internal marketing teams that unleash the positive impact of the auto industry into every community across the country. Most dealers just don’t know how. The problem is most well-intentioned dealers don’t know how to build innovative marketing teams, so they shift attention to where they feel more capable. This leads to disjointed technology, a revolving door of outsourced vendor relationships, and millions in wasted ad spend. We’re going to fix that. Our platform combines physical and digital touch points that allow us to walk side by side with dealers to build marketing teams through regular consulting, coaching, and high-quality training content. These innovative marketing teams will be the heartbeat of the dealership as they streamline technology, enthusiastically promote culture, and save millions of dollars. We are after incredible change in the culture and perception of the automotive industry. The desire placed in us has an initial 5 year trajectory, where we belive we will see transformational differences in the culture of the dealerships we get the opportunity to serve. In line with the heart of so many in automotive to be change agents in their communities, we will seek to change communities both nationally and internationally where Kyle and Paul have already discovered a passion for the people therein. This is our vision. We invite you to be a part of it.