iSCM INSTITUTE | Think Tank for Information & Supply Chain Management The iSCM INSITUTE is a network of experts, researchers and new thinkers focusing on the needs of people & organizations in a digitally and community-driven society. The focus is on Marketing 4.0, Information & Supply Chain Management for the Technology, Investment & Consumer goods industries, Fashion & Sports as well as the diverse industries in the context of "services", including hospitality. The research institute was founded in 2015 as part of the endowed chair of the GfK Association at the University of Applied Management in Ismaning. "Research meets Practice" is the iSCM approach, for individually designed, scientifically sound & strictly practice-oriented research in the context of: + Marketing & Sales 4.0 - Customer Experience & Journey - Customer & Partner Satisfaction - Employee Satisfaction & Employer Branding + Data Science & Business Analytics/Intelligence + Pricing & Strategies + Innovation Management + Product Management + Supply Chain & Channel Management + Strategic & Organisational Management + as well as coaching, consulting & project management on marketing & market research topics connecting the dots | iSCM INSTITUTE