With the advent of e-commerce, Send a Basket was originally created in 1996 and based in the Sydney suburb of West Ryde. In 2006 it relocated to nearby Eastwood to combine with Pattinson’s Florist (since 1923). Both businesses operated successfully together at Eastwood until 2011, when they were relocated to Castle Hill. Now in Castle Hill, they are joined by Vogue in a Vase, established 2005. All three businesses run in conjunction with each other to provide the complete gift giving, floral and special event services.