Youth Sports Lifestyle Apparel, Accessories & Sports Powercards™ • Inspiring young athletes to Dream Big, Work Hard, Team Up, Love the Challenge and Serve Others Play Strong® is the positive and inspirational youth sports lifestyle brand, home of the world famous Sports Powercard™. It all started in 2005 during a fun father-daughter time when a smiling soccer girl was sketched on a napkin. The sketch was made into MacKenzie’s (the daughter’s) birthday card, invitation and games. The fun artwork and encouraging message gathered a flash mob of giggling and screaming soccer girls. That was the spark. Since then thousands of sports kids and coaches have been encouraged around the world! We believe in the power of positive encouragement to inspire greatness. Our mission: To encourage and inspire young athletes, coaches and sports families to play strong in sports and life. a.k.a. “To Encourage Everyday Champions!” We passionately support charity efforts like JamQuest Hoops.