Fitness is a Service Industry. The Fitness Equipment Industry Should Be Too. In the fitness industry, where success is measured in inches and leadership is measured in results. There’s no fudging it. You need to show people what you’ve done for them. The fitness equipment industry is no different. Yes, we supply the best-designed and engineered fitness equipment on the planet. But like you, we win clients – and we keep them – only when we show them results. Explore our site to experience our vast fitness equipment selection then contact us to experience a focus on service from people who know fitness.