Standard Microgrid is reimagining the African energy utility by providing clean, modern and affordable energy services to customers when they need it, for those appliances they value most. Our model is based on the premise that rural energy buyers are not concerned with buying energy as such (e.g. kWh’s), but rather with the benefits that energy provides (e.g. charged mobile phones). Based on this premise we sell services instead of energy, which allows us to optimize grid utilization, reinforce energy efficiency practices, and effectively turn a rural community into a collection of hyper-efficient smart homes. The single most important ingredient for success in the microgrid industry is scalability; every aspect of the Standard Microgrid business model from the remote grid management software to the standardized design has been designed and built with the intention to scale. Our business model does not require customers to have mobile money, and is replicable across markets.