Wåven [woh-vuhn], launched to the UK market in early 2014, represents a brand new concept in the denim fashion market. For the first time, 16 to 35 year olds who value their own style have the opportunity to aspire to high-end denim design that allows their personal expression to breathe – but without the inflated price tag. Born out of more than 20 years’ experience in the denim apparel market, Wåven draws its considered and creative identity from the minimal and uncluttered ethos of the Scandinavian catwalk, presenting contemporary denims, tops and outerwear ready for the owner to enhance with their own inimitable confidence.