Destination New South Wales is focused on increasing North American visitor nights and expenditure to drive economic growth for those businesses that tap into tourism and the Sydney and NSW communities as a whole. -Build and communicate destination appeal to best prospects -Work with and provide advice to industry, government agencies and other key stakeholders about the development of sustainable destinations -Retain our market leader position and grow market share NSW tourism contributes $28.3 billion in Consumption and $11.8 billion in direct Gross Value Added. It provides 162,500 jobs, or 4.8% of total jobs in NSW, slightly more than for Australia as a whole (4.7%). The tourism industry in NSW is larger than mining; communication services; accommodation, cafes and restaurants; electricity, gas and water supply; personal and other services; cultural and recreational services; and agriculture, forestry and fishing.