The Hollywood Beauty Awards were founded by LATF USA’s publisher & CEO, Michele Elyzabeth. The annual award show recognizes the architects of beauty in hair, makeup, photography and styling in Film, TV and Music, as well as those artists who create celebrity looks for the red carpet and editorial. We honor the unsung heroes in the beauty industry, including Beauty Enhancement, Timeless Beauty, New Beauties, Fragrance of the Year, Brand and Product of the Year. New award categories are added each year. The 4th annual Hollywood Beauty Awards will be held on Sunday February 25th, 2018