The World Radio Alliance is a worldwide grouping of broadcasters’ and sales houses’ trade bodies in Europe, the USA, Canada and Australia, whose joint objective is to promote radio. This worldwide group of trade bodies representing radio broadcasters and sales houses will widely promote and demonstrate the power and value of radio/audio in the media landscape by sharing best practices and speaking with a unified voice. This cooperation across continents will underline the many strengths of radio, its unique marketing power and the media mix opportunities created by audio innovations in ad tech and data. In short – how listeners and marketers alike can join the thrilling evolution of this mobile, multi-platform medium. The founding members of the Alliance are Radiocentre (UK), Radiozentrale (Germany), Audify (Netherlands), RAB (US), RadioMedia (Finland), Bureau de la Radio (France), VIA - Association of AV Media (Belgium), ACR - Associaciò Catalana de Ràdio (Spain), Radiocentre Ireland, FCP AssoRadio (Italy), Radio Connects (Canada), Association of Austrian Commercial Broadcasters (VÖP), Commercial Radio Australia, SIRTI (France), and egta - International Association of TV & Radio Sales houses.