FinGoal is an insights platform that sits on top of digital banking and personal finance data. We enrich transaction data to build customized profiles of each end user enabling us to provide them with tailored calls to action on their transactions. FinGoal’s mission is to be the most trusted enabler of hyper-personalized financial services. We build analytics and infrastructure for trusted financial brands all predicated on understanding their individual end-users on a more human level; what they care about, what they value, and what is motivating them right now.