Company Overview The Soul of India helps Fair Trade Organisations and Fair Trade Support manufacturers to create new markets for their products and try to improve the working conditions for labourers working in the handicraft industry in India. Fair Trade Support: By our Fair Trade Support agent we improve the labour conditions at our own suppliers and help international buyers to guide their Indian suppliers in the direction of Fair Trade. E- commerce: Quality products direct delivered from India. By connecting customers directly to Indian suppliers we can offer fair prices for the products and avoid any hidden costs.