OM Healthcare is the first direct-to-consumer health coverage plan. OM creates an open market for healthcare services - transforming patients into consumers who have the power to choose who, what and where they take care of all their healthcare needs. An open market means lower costs. No middlemen means simplicity, transparency and freedom. With price-transparency, a high-quality marketplace and mobile technology to make everything in app, OM has the ambitious goal of fundamentally changing the way healthcare services are bought and sold in America. An environment where patients and doctors are free from all the middlemen to create transparency, efficiency, fair pricing and an optimal experience. OM’s platform makes healthcare just as accessible as renting a room on Airbnb, learning about a restaurant on Yelp and making a purchase through Amazon.