The Mama Bear Effect seeks to empower people to actively protect children by creating awareness and inspire people to embrace the Mama Bear that is in all of us. There are many misconceptions regarding this issue, specifically: the reality of child sexual abuse - occurrence, offenders, scenarios risk factors that permit child sexual abuse to exist in our society today, and prevention methods to deter abusers and detect & cease abuse that is occurring. The Mama Bear Effect will work diligently and endlessly to expose the reality of child sexual abuse and put an end the misleading and dangerous preconceptions. We believe that all good people have a "Mama Bear" instinct - a desire to protect innocent children from a harm greater than what they could ever imagine. A willingness to face our fears, overpower our desire to turn away from such evil, and conquer the ignorance that clouds our understanding of how child sexual abuse exists and is afflicting our nation and world. We Must protect our children. We will fight back. This is The Mama Bear Effect.