Rukbe is developing an all-in-one business management system to accustom SMEs' owners in using facts, metrics, and data to guide strategic decisions that align with their goals, specific objectives and initiatives with a combination of software, analytics and AI/machine learning enabled advisory in one unit. In the real world of SME owners, personal and business financial affairs are rarely separated; decisions are generally based on how much liquidity is available instead of facts and metrics extracted from data. Rukbe is building a data value chain designed to impact 30 million plus SMEs in North America by offering them a solution which combines software advisory in one unit with an extra layer focused on real-time insights. We are also backed by the Founder Institute accelerator program, https://fi.co/ The Founder Institute is the world's most proven network to turn ideas into fundable startups, and startups into global businesses.