Zariin is a jewelry label that makes life an occasion. Romancing the East and the West, Zariin creates artisanal and expressive everyday jewelry, in subtle, nuanced ways such that it appeals to the global woman. Using the Indian techniques and artisanal craftsmanship, blending it with the aesthetics of the contemporary West, the brand has taken a unique approach to design which spells “Modern Indian”. Fashion advocates look at Zariin as striking a fine balance between culturally inspired detailed designs and minimalism. Fashion meets wearability with each of our handcrafted pieces designed around semi-precious stones and 22kt gold-dipped brass. The brand is known for its signature look of raw, uncut gemstones dipped in 22kt gold, an approach that was taken in defiance of the prevailing industry standard of polished, smooth, and “perfect looking” crystals and stones. With the “uncut and unpolished” gemstone approach, the brand defined its muse loud and clear- the modern Zariin woman who is unrepentantly herself, embracing her flaws and imperfections. Founded in 2010, Zariin sells through over 21 countries and 200 stores worldwide. Keeping affordability and wearability at the fore, and with the tagline “Wear Jewelry every day”, the label was quick to gain international acclaim, picked by boutiques like Anthropologie and Calypso St. Barth in the United States, and Babylone and Hankyu department stores in Japan. With roots in India, Zariin was the proud recipient of the GRAZIA Young Fashion Award for excellence in accessory design in 2013 and was also awarded the ELLE Graduate in Jewelry. Zariin has been adorned by celebrities like Sonam Kapoor, Deepika Padukone, Priyanka Chopra, Nargis Fakri, Soha Ali Khan, Kalki Koechlin, and the stars of hit TV series –All My Children and Gossip Girl.