Femex For Import was established in 2009 as a partnership between El Hefny Sons group from Egypt headed by Mr. Ashraf el Hefny and Slg holding from Lebanon headed by Mr. Gabriel Ferneini. Femex is the official exclusive franchisee of Ermenegildo Zegna in Egypt operating a flagship store in Cairo and Bally operating a boutique in Cairo. In June 2013 Femex launched its first multi-brand store over 540 Sqm in Cairo most exclusive area dedicated to Ladies, men’s and children fashion with corners shop for Armani Collezioni and ZZegna. This boutique is also selling Versace Collection, Class & Just, Cavalli, Etro, Iceberg, Pinko, True Religion and Bally.