We are an insight and strategy consultancy working with brands and agencies from across the globe. With our bilingual and bicultural team of consultants we can help our clients decode this complex market. Asking the right questions from the outset is integral to any research project. We provide the contextual background to help define these questions. We are not set on a fixed suite of research methodologies, rather we are problem solvers at our core and take a fresh approach to every research brief. We like to get close to consumers – ethnographic immersions are something our team is highly experienced in. Going into Japanese homes and observing interactions with products and brands can be quite sensitive and developing rapport with consumers is key to obtaining the deepest insight. Our moderators, interpreters, and researchers are highly trained in the art of ethnography and in engaging consumers in a way they open up on even the most sensitive of topics.