Adaptive Recognition America (ARA) is the North American branch of Adaptive Recognition, a technology company that for over twenty years has specialized in providing innovative hardware and software products related to optical character recognition (OCR). Through strong dedication to continuous research, Adaptive Recognition has become an industry leader in the development and manufacturing of an extensive OCR product line, which most prominently features license plate or automatic number plate recognition (LPR / ANPR), make and model recognition (MMR) and ID document reading. The core strength of the company remains focusing on the ability to apply new technologies to ever-changing customer needs, which has led to the development of superior ITS endpoint products, LPR cameras, recognition software for LPR / USDOT / ACCR (Automatic Container Code Recognition), driver's license scanners, e-passport readers. Adaptive Recognition is looking to build partnerships with value added resellers, system integrators, and other professionals in a wide variety of industries ranging from security to traffic control.